New Quadrant has selected Food for the Brain as its nominated charity. The foundation delivers evidence-based educational content focused on nutrition and lifestyle medicine, aiming to empower people to take their cognitive health and mental wellbeing into their own hands.

Among its most important campaigns is raising awareness of the impact of nutrition and lifestyle on the risk of developing Alzheimer's, including a free online cognitive function test with tailored dietary recommendations.

CEO Natalie Shears of Food for the Brain stated: "We are thrilled to have the support of New Quadrant" — a reflection of growing interest in the connection between diet, lifestyle and brain health. New Quadrant plans to arrange events with the charity throughout the year.